Episode 28 – Finding Joy in Fitness with Ashley Moore

Episode 28 - Finding Joy in Fitness: How to Build Strength Without Burnout with Ashley Moore

In this episode, we’re joined by Ashley Moore—a strength and conditioning coach, nutritionist, and multi-fitness business owner who’s passionate about helping women build lasting strength, confidence, and results. With nearly two decades of experience in the fitness industry, Ashley knows what it really takes to create a sustainable, joy-filled approach to health.

Join us as Ashley shares her journey of shifting away from outdated fitness myths and embracing a more empowering, sustainable way to train, eat, and feel good. She dives into the essentials of strength training, the truth about carbs, and simple habits that actually move the needle—without the burnout.

If you’re ready to feel stronger, energized, and more at home in your body, this conversation is one you don’t want to miss!

Highlights:

00:00 – Introduction to Ashley Moore and Her Philosophy
05:53 – Understanding Macros and Their Role in Nutrition
08:48 – Key Habits for Sustainable Weight Loss
11:59 – The Role of Strength Training in Women’s Health
18:02 – Addressing Common Misconceptions About Carbs
35:40 – Best Practices for Busy Women
41:53 – Building a Home Gym
43:44 – Increasing Fiber Intake
49:22 – Embracing Patience and Joy in Fitness

About Our Guest:

Ashley Moore is a Strength & Conditioning Coach, certified nutritionist, fat loss expert, and multi-fitness business owner with nearly 20 years of experience in the industry. A proud wife and mom to two boys, ages 4 and 7, she’s built a career rooted in purpose and transformation. Her mission? To empower every woman to lift heavy weights.

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Episode 27 – The Science (and Sanity) of Being Here Now with Neuroscientist Dorsey Standish

Episode 27 - The Science (and Sanity) of Being Here Now with Neuroscientist Dorsey Standish

What if slowing down could be the most courageous (and powerful) move you make?

This week on WTF: Where’s the FUN, we’re joined by the brilliant Dorsey Standish—a mechanical engineer, cognitive neuroscientist, mindfulness expert, and CEO of Mastermind. Dorsey’s mission is to help high performers rewire their brains for better focus, resilience, and joy—without burning out.

In this inspiring conversation, Dorsey shares her journey from engineer to wellness expert, the science behind mindfulness, and how small, sustainable shifts can have a huge impact on your health, happiness, and success.

Together, we dive into: ✨ The courage it takes to slow down—and why it matters

 ✨ How mindfulness rewires the brain for resilience and creativity
 ✨ Practical tips for improving sleep, mental health, and emotional well-being

If you’re ready to cultivate more presence, joy, and sustainable success, this conversation is one you don’t want to miss!

Highlights:

00:00 – Journey from Engineering to Wellness Expert
03:13 – The Importance of Inner Voice and Self-Care
05:49 – Transitioning from High Performance to Mindfulness
08:46 – Understanding Burnout and the Courage to Slow Down
12:05 – The Science of Mindfulness and Brain Health
14:55 – Practical Tips for Better Sleep and Mental Health
22:15 – The Power of Habit and Routine
25:20 – Shifting Perspectives Through Questions
29:31 – Embracing Joy and Vulnerability
36:11 – The Importance of Being Present

About Our Guest:

An in-demand mindfulness speaker known for her relatability and neuroscience-based wellness approach, Dorsey Standish is a mechanical engineer, cognitive neuroscientist, and wellness expert who has made it her mission to help high performers rewire their brains for better focus, resilience, and results—without burnout.

She is the CEO of Mastermind and a leading voice in evidence-based mindfulness. Dorsey holds a master’s degree in Cognitive Neuroscience from the University of Texas at Dallas and a bachelor’s degree in Mechanical Engineering from the University of Pennsylvania. Her teachings draw on her Mindfulness-Based Stress Reduction training through Brown University and deep experience on regular 7-day silent meditation retreats studying with master teachers.

But what really sets Dorsey apart is her ability to take complex science and make it relatable, actionable, and even fun—whether you’re a data-driven executive or a “Type A” overachiever trying to slow down just long enough to breathe.

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Episode 24 – Unlocking Hidden Revenue with Janet Alexandersson

Episode 24 - Unlocking Hidden Revenue: The Power of Licensing with Janet Alexandersson

In this week’s episode of WTF: Where’s the FUN?, we’re joined by Janet Alexandersson—a lawyer, licensing expert, and founder of Piggy Bank Legal. Janet specializes in helping entrepreneurs turn their knowledge into licensable assets, allowing them to scale their impact, protect their expertise, and create new opportunities for growth.

Whether you’re a coach, consultant, or creative, you might be sitting on a licensing goldmine without even realizing it! Today, Janet breaks down how licensing works, why it’s not just for big corporations, and how you can start leveraging it in your own business.

In this episode, you’ll discover:

  • How licensing helps you expand your reach beyond your current business model
  • The biggest mistakes entrepreneurs make with their intellectual property
  • How to know if you have something worth licensing
  • The difference between trademarks, copyrights, and licensing (and why it matters!)
  • Simple steps to start licensing your expertise today

Janet also shares how she shifted from always striving to actually enjoying her success—something we all need more of. If you’re looking for a fresh way to grow your business and amplify your impact, this one’s for you.

Highlights:

0:07 – Meet Janet Alexandersson & Piggy Bank Legal
1:17 – What is licensing & why should entrepreneurs care?
3:06 – The biggest misconceptions about licensing
5:04 – How licensing creates new income streams
7:30 – Are you sitting on a licensing goldmine?
9:42 – The biggest mistakes business owners make with their intellectual property
12:15 – The difference between trademarks, copyrights, and licensing
15:00 – How to package your expertise into a licensable asset
17:40 – Janet’s mindset shift: From striving to thriving
20:05 – Common fears around licensing & how to move past them
22:30 – How to start licensing without overcomplicating it
24:55 – Real-world examples of successful licensing deals
27:15 – Janet’s advice for entrepreneurs exploring licensing
30:00 – Final takeaways & where to connect with Janet

About Our Guest:

Janet Alexandersson is the founder of Piggy Bank Legal, where she helps accomplished professionals unlock new revenue streams by transforming their expertise into licensed products.

She specializes in helping experts repackage their existing courses, frameworks, and systems into premium licensed products that generate recurring revenue.

Janet guides entrepreneurs through the entire licensing journey – from packaging their intellectual property, drafting their master license agreement, to negotiating profitable deals with corporations and universities and onboarding their new licensees.

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Episode 23 – How to Share Your Story & Stand Out with Alex Street

Episode 23 - Your Story = Your Superpower: How to Share It & Stand Out with Alex Street

Do you ever feel like you have something powerful to share but you’re not sure how to say it?

In this week’s episode, we’re joined by Alex Street—storytelling coach, speaker, and author of StoryArc. With his signature StoryArc Method, Alex has helped international speakers, bestselling authors, and millionaire founders craft clear, compelling stories that captivate audiences and inspire action.

If you’ve ever struggled with knowing what story to tell, how to connect with your audience, or how to confidently show up and share your message, this episode is for you. Alex breaks down why storytelling isn’t just about facts—it’s about transformation.

In this episode, you’ll discover:

  • The #1 mistake people make when telling their story
  • Why clarity is the key to confidence (and how to get it)
  • The power of embodiment: How to go from “good” to magnetic on stage
  • The surprising way childhood experiences shape how we show up today
  • The StoryArc Method—how to turn your journey into a compelling narrative

This episode is packed with game-changing insights for anyone who wants to stand out, speak with confidence, and own their story.

Highlights:

01:57 – The biggest struggle: What story do I tell?
02:44 – Why storytelling should feel fun, not forced
06:00 – The difference between head-based and heart-based storytelling
07:43 – How embodying your story transforms how people experience it
09:41 – The real reason people struggle with visibility & confidence
10:40 – The StoryArc Method: How to structure your story for impact
16:58 – The biggest storytelling myths (and what actually works)
18:53 – How to stop overthinking & make storytelling effortless
22:44 – Why your story is first for you, then for your audience
24:50 – The secret to making storytelling feel good
27:35 – How storytelling unlocks new levels in business & leadership

About Our Guest:

Jennifer Cassetta is a nationally recognized speaker, high performance coach, and self-defense expert.

She has worked with tens of thousands of professional women around the country to help them unleash their inner badass. Equipped with her 3rd-degree black belt in HapKiDo, Master’s degree in Nutrition, and health coaching certification, she develops programming that helps women feel strong, safe, and powerful from the streets to the boardroom.

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