Episode 19 - Wake the F Up: Finding Fun, Freedom, and Fulfillment with Laurie Hawkins

What if fun, freedom, and fulfillment were the missing pieces in your success story?

In this week’s episode of WTF: Where’s the Fun?, we sit down with Laurie Hawkins, leadership and business strategist, catalyst for transformation, and creator of the Wake the F Up festival, for a vibrant conversation about shaking off outdated definitions of success and stepping into a more aligned way of leading and living.

Laurie’s journey from the traditional corporate grind to a life filled with harmony, joy, and actual freedom is a masterclass in following the nudge—even when it doesn’t make sense. With her genuine energy and unapologetic passion, Laurie helps ambitious leaders bridge the gap between ambition and alignment, proving that you can achieve big goals and have a freaking blast along the way!

In this episode, we dive into:

✨ Why hustling harder isn’t the answer—and what is.
✨ How to balance soul-driven strategy with real results.
✨ The power of following the nudge (even when it doesn’t make sense).
✨ Why “Pop the Cork Fridays” became Laurie’s secret weapon for joy and gratitude.
✨ Simple ways to create more fun, play, and harmony in your everyday life.

This episode is your permission slip to redefine success, ditch the grind, and create a life you’re obsessed with.

Highlights:

00:32 – Meet Lori Hawkins: Wake the F Up!
01:01 – Lori’s Journey: From Corporate to Coaching
02:00 – The Birth of the Wake the F Up Festival
03:28 – Breaking Free from the Hustle Blueprint
05:17 – Redefining Success: Harmony Over Hustle
07:05 – The Fear of Losing Your Edge
09:15 – Balancing Ambition & Energy Alignment
12:05 – The Power of Following the Nudge
17:15 – The Magic of Being in the Right Room
19:20 – Permission to Play: The Key to Expansion
20:55 – Pop the Cork Fridays: A Game-Changer
22:23 – Gratitude & The Frequency of Fun
25:02 – Personalizing Your Fun & Joy
27:38 – Breaking the “Shoulds” Around Play

About Our Guest:

Laurie Hawkins is a business and leadership strategist, host of the Ambitious, Awakened & Aligned podcast, and the creator of the Wake the F Up Festival—an immersive experience that blends strategy and soul for ambitious women.

Her mission is to awaken individuals to their fullest potential, helping them align success with fulfillment in every aspect of their lives. Laurie works with leaders, CEOs, and business owners who want to achieve harmony between work, life, and soul while making a powerful impact in their organizations and communities.

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