Episode 30 - Community Building, Social Media Strategy, and Authentic Business Growth with Kristina Bartold

What if building your brand could feel more like building genuine relationships?

This week on WTF: Where’s the FUN, we’re joined by the incredible Kristina Bartold-Sorgota —CEO of The Social Snippet and expert in community building, social media strategy, and authentic business growth.

In this inspiring conversation, Kristina shares how building strong communities—both online and in-person—can transform your business, your brand, and your life. She opens up about the mindset shifts behind showing up, the power of repetition in messaging, and how to create events (and experiences) that truly connect.

Together, we dive into: 

✨ How to find the right social media platforms for your brand and business
✨ Why community-building is a long game (and how to actually enjoy it)
✨ The challenges and rewards of hosting in-person events—and why feedback is gold

If you’re ready to grow your business with more heart, connection, and authenticity, this conversation is one you don’t want to miss!

Highlights:

00:00 – The Power of Community Building
02:59 – Navigating Social Media for Business Growth
05:55 – Understanding Your Audience and Their Needs
09:07 – Overcoming Mindset Barriers in Social Media
11:50 – Optimizing Your Online Presence
17:59 – Creating Value Before It’s Asked For
20:59 – The Importance of Repetition in Messaging
27:17 – Building Community: The Power of In-Person Connections
30:32 – Navigating the Risks of Hosting Events
36:00 – Learning from Feedback: The Key to Growth
42:41 – Embracing Change: New Beginnings and Future Plans

About Our Guest:

Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.

Loved the episode? Here’s how you can help spread the message:

Follow Us: