Episode 24 - Unlocking Hidden Revenue: The Power of Licensing with Janet Alexandersson
In this week’s episode of WTF: Where’s the FUN?, we’re joined by Janet Alexandersson—a lawyer, licensing expert, and founder of Piggy Bank Legal. Janet specializes in helping entrepreneurs turn their knowledge into licensable assets, allowing them to scale their impact, protect their expertise, and create new opportunities for growth.
Whether you’re a coach, consultant, or creative, you might be sitting on a licensing goldmine without even realizing it! Today, Janet breaks down how licensing works, why it’s not just for big corporations, and how you can start leveraging it in your own business.
In this episode, you’ll discover:
- How licensing helps you expand your reach beyond your current business model
- The biggest mistakes entrepreneurs make with their intellectual property
- How to know if you have something worth licensing
- The difference between trademarks, copyrights, and licensing (and why it matters!)
- Simple steps to start licensing your expertise today
Janet also shares how she shifted from always striving to actually enjoying her success—something we all need more of. If you’re looking for a fresh way to grow your business and amplify your impact, this one’s for you.
Highlights:
0:07 – Meet Janet Alexandersson & Piggy Bank Legal
1:17 – What is licensing & why should entrepreneurs care?
3:06 – The biggest misconceptions about licensing
5:04 – How licensing creates new income streams
7:30 – Are you sitting on a licensing goldmine?
9:42 – The biggest mistakes business owners make with their intellectual property
12:15 – The difference between trademarks, copyrights, and licensing
15:00 – How to package your expertise into a licensable asset
17:40 – Janet’s mindset shift: From striving to thriving
20:05 – Common fears around licensing & how to move past them
22:30 – How to start licensing without overcomplicating it
24:55 – Real-world examples of successful licensing deals
27:15 – Janet’s advice for entrepreneurs exploring licensing
30:00 – Final takeaways & where to connect with Janet
About Our Guest:
Janet Alexandersson is the founder of Piggy Bank Legal, where she helps accomplished professionals unlock new revenue streams by transforming their expertise into licensed products.
She specializes in helping experts repackage their existing courses, frameworks, and systems into premium licensed products that generate recurring revenue.
Janet guides entrepreneurs through the entire licensing journey – from packaging their intellectual property, drafting their master license agreement, to negotiating profitable deals with corporations and universities and onboarding their new licensees.
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